GlobalFoundries scores 150 new customers and adopts new name
January 14, 2010 | Today's Headlines | 1 Comments
We recently covered the growing list of acquisitions kicking off 2010. Adding itself to that list is our very own GLOBALFOUNDRIES, the company behind, what is now called, Fab 8 in Malta, NY. GlobalFoundries has completed integration with Chartered Semiconductor Manufacturing in Singapore making the company the “first full-service semiconductor foundry with a truly global manufacturing and technology footprint across Asia, Europe and the United States.”
Insiders say there’s no local impact that we’ll immediately feel here in the Capital Region, but the acquisition does provide major future stability and a competitive edge.
Without this acquisition, GlobalFoundries found itself coming up as the third largest foundry in the world, but what was more concerning was to date only a few customers have signed on board, the largest of course being AMD. With this larger brand, GlobalFoundries now has 150 customers and reach in Asia, which quite frankly is probably the better place to be up and running right now.
With the addition of the Chartered facilities and completion of Fab 8 here in New York, GlobalFoundries says it will be able to process 1.6 million 300 millimeter wafers a year by 2014. With its new Singapore-based Fab, GlobalFoundries can process 2.2 million 200 millimeter wafers a year.
The Holy Grail of PR: A Cover Story
October 27, 2009 | Great PR, Tech Worth Talking About, Today's Headlines | 0 Comments
A few weeks ago, Barron’s featured my client TheInfoPro as the leading source in a story about M&A activity in 2010. The reporter Mark Veverka is a really great guy to work with. I imagine TheInfoPro got the most ink because we were flexible in terms of going out on a limb, utilizing our resources and making valid statements about potential tech targets in 2010 that could become M&A targets.
I love to lead by example so when this once in every so often opportunity occurs it’s important to reflect on what made it so great.
Here’s the article:
By Mark Veverka, 10/26/09
Nearly a month later, I’m still getting questions from local tech companies about how to achieve such a PR win.¬† It’s really basic: be timely, be smart and build relationships.
The story occurred because we routinely communicate valuable data to reporters and act as a resource for their reporting. True to form, even if you’re not a data house like TheInfoPro, be a thought leader in your space.¬† If you’re a SaaS company providing app platforms to the cloud, don’t just rely on your homepage, rely on building a network.¬† One local company is doing just that — see Apprenda.com and SaaSblogs.com.
Also remember Capital Region to think outside the four publications in your backyard. A successful launch isn’t limited to the newspapers in a 100 mile radius.¬† Write press releases and news pitches that are robust and resourceful, offer specifics that you can provide to the reporter and think long and hard before trying the SPAM approach. Pitching is NOT a numbers game no matter what PR people tell you.¬† Read, read, read and then react.¬† Reporters will respect you, and more important, use you time and time again.