YouTube Campaign Helps Double Sales of Body Wash

July 29, 2010  |  Thursday at Three

Look at your man, now back at me.  Is this the star of the best YouTube campaign in recent history?
Isaiah Mustafa, better known as the “Old Spice Guy” is quickly becoming a viral video king.
Mustafa plays “The Man Your Man Could Smell Like” in a trio of Old Spice shower gel commercials and was recently [...]